Hypnagogic

The Vignelli Canon

The Vignelli Canon does really give off a ‘pre internet vibe’. It does get across the struggle, which is maybe more of an issue now, about trying to make a long lasting design that doesn’t immediately become outdated and isn’t just trendy. Honestly I come away from it with the feeling that design is a balancing act trying to get the most out of its foundational principals with out going into excess with any of them. At about the point when it started talking about paper sizes I was entirely lost and I was having a hard time focusing, which is a problem because that is basically the beginning of the text. I don’t know if it was the text itself of if it was the way it was designed I felt very corporate focused, which while I get design as a concept is tied very close to corporations and business in the public conscious, that doesn’t make it any more palatable to sit through and understand. It’s concluded with the line “And that’s why I love design” but I felt none of that passion, or energy, the whole thing felt lifeless in both writing and design ironically enough. It wasn’t really talking about design in a broad sense where I could apply it to my own passions and then become passionate about it, it was in a very specific very business oriented way. I don’t feel like I have learned much more about design from it and that’s unfortunate.

1 thought on “The Vignelli Canon

  1. I really agree when it was in the “tangibles” section of the book. It felt like it was all just lifted from a college design manual. But when he was talking about the “intangibles,” I really thought his passion came across, almost to a point where I could imaging his editor rolling his eyes and saying “Massimo, I said one page.”

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